Baseline & Measure the Quality of the User Experience

Make the Intangible, Tangible

Teams often struggle to measure and report on the quality of the user experience of their websites, products, or apps. But without doing so, it is impossible to clearly demonstrate success or progress to your organizational leadership. Baselining the current UX quality and defining a framework for measurement over time allows teams to rapidly respond to design problems based on data and not best guesses or personal opinion.

Heuristic Analysis

Starting at

eCity UX experts will review the quality of your website, product, or app based on UX best practices.  A prioritized report of UX issues is provided including all issues identified, their severity, and recommended fixes. It is a solid starting point for any team looking to baseline and improve the quality of the user experience who perhaps don’t have the in-house talent to make an expert assessment.

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H.E.A.R.T. Framework


The H.E.A.R.T. framework is a method for the evaluation of the user experience. H.E.A.R.T. stands for: Happiness, Engagement, Adoption, Retention, and Task Success. We work with you to define metrics aligned to you business objectives and monitor the results over time. Doing so allows you to respond rapidly to changes in your product’s performance based on data as opposed to personal opinion.

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Design-Driven Companies Win

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