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Design Sprints

Boldly explore solutions to your high-stakes problems.

Design Sprints

What is a Design Sprint?

A five-day engagement consisting of a series of time-boxed exercises resulting in a realistic prototype that is tested with real users.
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Day One
Map
Sketch
Day Two
Sketch
Decide
Day Three
Decide
Prototype
Day Four
Prototype
Test
Day Five
Test
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Day One
Map
Sketch
Day Two
Sketch
Decide
Day Three
Decide
Prototype
Day Four
Prototype
Test
Day Five
Test

Remote Design Sprints

With the right tools like Zoom, Google Meet, or GoToMeeting combined with a virtual whiteboard tool like MURAL or Miro, Design Sprints can be conducted very successfully with remote teams. This is good news for any business interested in increasing effective collaboration and driving innovation across a geographically-distributed team.

Design Sprints are also a great way to strengthen any team as
they create a shared understanding of the problem space, involve
the broader team in solution ideation, and after testing a prototype with real users and observing the results everyone is bought-in on next steps.

Bigger, better results in less time while fostering a spirit of innovation

Developed at Google Ventures, design sprints let teams rapidly explore and test their best ideas quickly. You’ll save time. You’ll save money.
You and your team will demonstrate a creative velocity and clarity that you’ve likely never experienced before.

What Kinds of Problems Can Sprints Solve?

Design sprints can be applied to just about any problem, but you’ll get the most benefit with large, high-stakes design challenges.

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Brand New Products or Features

Brand New Products or Features

Create better products faster.

Making Something Better

Making Something Better

Rapidly explore and test redesigns.

Understand New Market Segments

Understand New Market Segments

Field test solutions with new types of users.

What Makes a Design Sprint Better Than Traditional Approaches?

Traditional Sessions

  • Structureless brainstorming sessions induce debate, sidebars, and sales pitches.
  • Groupthink reduces the variety of diverging ideas. One or two people do the majority of the talking.
  • Decisions are made without being informed by the knowledge of the team or they are never made due to a lack of consensus.
  • Trust is reduced, true collaboration is rarely experienced, morale suffers.

Design Sprints

  • Moderated, time-boxed exercises keep teams focused and efficient.
  • Working individually brings out the best ideas from each team member.
  • Authoritative decisions are made by an appointed decider whose decisions are based on the input from the entire team.
  • Trust, true collaboration and innovation thrive. Velocity and quality dramatically increase.

More on Design Sprints from eCity Interactive

Webinar —

Design Sprints: Build, Test and Win in Just Five Days

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Recommended Reading

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What Is a Design Sprint and Why Is It So Effective?
By Lynne Martin
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Design Sprints and Design Thinking: Here’s How to Decide
By Louis Miller
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Sprint Success Stories

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“It was super helpful to think about problems in a different way that we never would have done before.”

Leah Kliegman
Senior Digital Marketing Specialist

“As a design exercise, it was amazing because it showed we were capable of making something beautiful in a short amount of time.”

Esha Janssens
Creative Director

“It’s taken us in a direction that we otherwise wouldn’t have thought of but is spot on to where we need to be.”

Leah Kliegman
Senior Digital Marketing Specialist

“It blurred the lines of authorship, which was a great benefit. Everyone felt the pride of ownership so everyone was more bought-in to the results.”

Esha Janssens
Creative Director
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We love helping interesting people plan sprints to solve their biggest problems.

Think a design sprint sounds interesting? Get in touch.