What Makes a Design Sprint Better Than Traditional Approaches?
Traditional Sessions
- Structureless brainstorming sessions induce debate, sidebars, and sales pitches.
- Groupthink reduces the variety of diverging ideas. One or two people do the majority of the talking.
- Decisions are made without being informed by the knowledge of the team or they are never made due to a lack of consensus.
- Trust is reduced, true collaboration is rarely experienced, morale suffers.
Design Sprints
- Moderated, time-boxed exercises keep teams focused and efficient.
- Working individually brings out the best ideas from each team member.
- Authoritative decisions are made by an appointed decider whose decisions are based on the input from the entire team.
- Trust, true collaboration and innovation thrive. Velocity and quality dramatically increase.