Your team has conducted some amount of user research and has attempted to address your users’ needs through design, but usually in reaction to negative feedback and existing design flaws. You are finding it challenging to “get in front” of development or to demonstrate the ROI of research and design.
Here’s a breakdown of what’s lacking right now:
You may be struggling to align research and design to an agile engineering process. Or you may not have the resources you need to cover the amount of research and design required to make a larger impact. You likely have to make some tough choices about when to make research and design investments.
Leadership isn’t bought-In:
It has been a challenge to demonstrate the value of design and to gain commitment to continued investment from your leadership team. You lack the metrics to demonstrate improvements in the user experience and struggle to demonstrate the ROI of design to your leadership team as a result.
Outsourcing research and design services is a cost-effective way to augment your capabilities. You also need to establish the current quality of the user experience using data, not opinion. Periodic evaluation of these metrics can then inform where and when to invest more deeply in iterative research, design, and testing while helping to demonstrate the true value of design to your leadership team.