Design is far more than just pixels on a page for your organization. You employ Design Thinking methods every day and in any meeting where solutions to creative problems need to be found.
Here’s what you’re doing right:
- Team members represent diverse disciplines including product management, development, and design all working together in partnership, each recognizing the other disciplines as essential in their ability to do their best work.
- Decisions are no longer opinion-based. Your team applies constraints to your design processes that eliminate the human biases that can grind productivity to a halt.
- Your team is aligned. Everyone participates as ideas are generated and decisions are made promoting a shared understanding and buy-in.
- You have methods for evaluating the UX quality of your products and that data is made available to all.
- You test new features through rapid prototyping and user testing and never deliver design direction to development unless the design has been tested.
- You have a long list of customers who consider themselves to be in partnership with you as they directly contribute to the product design direction and roadmap through participation in user research.
- You are among the relatively few companies to have placed design at the center of your business. This gives your business a clear advantage over competitors who still approach their work through more traditional means.
How to keep going:
Your design thinking process is very mature, but how can you maintain this culture as your business grows? How can you introduce new employees to the process?