Gain User Insights and Evaluate Design Quality with User Research

Don’t Build Something No One Wants

Your team is proud of what it’s produced. You’ve delivered all of the features on time and on budget. But your users are not impressed. What went wrong? Most likely, your team lacks a detailed understanding of who your users are and what they need. A deep understanding of user pain points is the best way to ensure you’re delivering products and features your users need. And testing designs before you code allows you to iterate rapidly and know your users will find your design to be a pleasure to use.

User Surveys

Starting at

$1,500

Web-based surveys collect specific quantitative information and demographic data while identifying a subset of users that meet the criteria for more in-depth research.

User Interviews

Starting at

$2,700

Moderated user interviews provide deep insight into your users’ unmet needs and pain points. They generate insights into user expectations that teams would otherwise miss.

Personas

Starting at

$2,850

Personas allow teams to see the world through their users’ eyes. They document behaviors, pain points, desired gains, and aptitudes and are highly useful in guiding design.

Journey Maps

Starting at

$1,800

Journey maps visually tell the story of a user’s experience. They document how users feel when working to solve their problems with your design and highlight opportunities to engage.

Usability Testing

Starting at

$1,500

Don’t let your users test your website, product, or app. Know before you code how your design will be received with moderated one-on-one usability testing of prototype designs.

Tree Tests

$1,500

Automated tree tests are used when evaluating the navigational structure and language of a website, product, or app. They allow you to quickly see how easy (or not) it is for your users to find what they are looking for.

First-Click Tests

$1,500

First-click tests reveal where users would click first onscreen or tap first in-app to complete a task. They provide insight into how easily users can meet their objectives.

Design-Driven Companies Win

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